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CAC vs LTV — last 8 months
How is CAC trending versus LTV over the last 8 months? Are unit economics improving?
I'll compare blended CAC against 24-month LTV from your billing and ads data.
Thought for 9 seconds
Pulled from Stripe + Google Ads — "Unit Economics v2." Here's the trend:

CAC vs LTV (USD, monthly)

Quick insight: LTV grew +49% while CAC stayed roughly flat, pushing the LTV:CAC ratio from 3.1x to 4.1x.
And how does our Q3 cost breakdown compare to budget by department?
Comparing actuals against the approved Q3 plan, by team:

Cost breakdown vs budget (Q3, $K)

Quick insight: Sales is +18% over budget driving the LTV gains, while Ops and G&A came in under plan.
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EDITOR
AI Editor
I'll analyze net new MRR week-over-week across new, expansion, churn and contraction, and visualize the comparison.

Net New MRR — This Week vs Last Week

I've added the comparison to your Revenue & Growth report.

Open report side-by-side×
Describe changes you want to make…

Net New MRR — This Week vs Last Week

(New + Expansion) − (Churn + Contraction)

NewExpansionChurnContraction
NewExpansionChurnContractionNet New MRR

MRR Dynamics Analysis

Key Findings

Net New MRR up 14% WoW: Net New MRR is up 14% week-over-week, driven mostly by stronger expansion from existing accounts. New business held steady, while churn ticked down slightly. Contraction remains the main drag — worth a closer look at mid-market accounts downgrading seats.

Executive Su…
ARR & Bookin…
Burn & Runw…
Cohort Reten…
Pipeline & Fo…
Revenue & MR…
Cost Analysis: …

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1

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Data sources

Connected sources

6 active

Snowflake

Connected

BigQuery

Connected

Postgres

Connected

Stripe

Syncing

HubSpot

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Google Sheets

Connected

Indexed 142 tables · ready to query
2

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Why did revenue dip in March?
Why did revenue dip in March?
Thought for 4 seconds

Revenue dropped 8.2% in March, driven by churn in the Mid-Rim region. Here's the breakdown:

Revenue by region (Mar)

Ask a follow-up…
3

Share and collaborate

Share a live link. Your team asks, builds and decides — together.

Q3 FY24 Investor Report · Board pre-read

Q3 FY24 · Investor Update

A
M
S
J

ARR

$24.6M

+38% YoY

NRR

127%

+6 pts QoQ

Gross Margin

78%

+2 pts

ARR growth vs Burn ($K)

ARR Burn
Investor takeaway· auto-generated

ARR reached $24.6M (+38% YoY) with NRR at 127%. Burn multiple improved to 0.7x — runway extended to 28 months at current pace.

Executive Sum…

ARR & Bookin…

Burn & Runwa…

Cohort Reten…

Pipeline & Fo…

The data you already have, now connected and understandable

Your tools, seamlessly connected in seconds. No exports, no copy-pasting, no SQL needed.

Strathens
HubSpot
Shopify-colorCreated with Sketch.
Snowflake
Meta
PostgreSQL

The answers you need — before you even have to ask for it

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Customer Growth & Retention dashboard

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Set your metrics once, your way — no coding needed. Every report, every dashboard and every team, always aligned.

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  • Live updates whenever logic changes
  • No code required to define or evolve them
Net RevenuefinanceScalarcurrency (€)
Money kept from customers after refunds. Charges minus refunds.
Formula
SUM of gross_amount_minor from balance transactions
Where
event_type IN [charge, payment]
Then
÷ 100 (cents → units)
− refunds_total
Active UsersfinanceScalarcount
Distinct users with at least one event in the period.
Churn RatefinanceScalarpercent (%)
Customers lost in the period as % of starting cohort.
Average Order ValuefinanceScalarcurrency (€)
Gross revenue divided by paid order count.
Add a new custom KPI...

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Discover the new standard for Business Intelligence used by more than 500 teams

Monthly Revenue

$142.8K

+23.5%

AI Insight: Revenue accelerated 2.4x since June. Agent attributes growth to enterprise upsells in EMEA.

Conversion Rate

4.8%

+0.6%

AI Insight: Organic outperforms paid mid-week. Shift ad budget to Mon/Tue for 15% lift.

Customer Segments

Enterprise42%
SMB28%
Startup18%
Individual12%

Performance Score

Churn Alert

Enterprise segment shows 18% higher churn risk this quarter

Agent detected a correlation between reduced feature adoption in weeks 3-4 and subsequent churn.

Anomaly Detected

Spike at 14:00 — API traffic surged 94% above baseline.

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